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php网站广告实现

2026-02-16 17:19:37PHP

广告投放基础实现

在PHP网站中实现广告功能通常需要结合数据库存储广告信息，并通过PHP动态调用展示。以下是基础实现方式：

创建广告数据表结构：

CREATE TABLE ads (
    id INT AUTO_INCREMENT PRIMARY KEY,
    title VARCHAR(255),
    image_url VARCHAR(255),
    target_url VARCHAR(255),
    start_date DATETIME,
    end_date DATETIME,
    impression_count INT DEFAULT 0,
    click_count INT DEFAULT 0,
    is_active BOOLEAN DEFAULT 1
);

随机广告展示

从数据库随机获取有效广告并展示：

function displayRandomAd() {
    $currentDate = date('Y-m-d H:i:s');
    $query = "SELECT * FROM ads 
              WHERE is_active = 1 
              AND start_date <= '$currentDate' 
              AND end_date >= '$currentDate' 
              ORDER BY RAND() LIMIT 1";

    // 执行查询并输出广告HTML
    if ($ad = fetchFromDatabase($query)) {
        echo '<a href="track_click.php?id='.$ad['id'].'" target="_blank">';
        echo '<img src="'.$ad['image_url'].'" alt="'.$ad['title'].'">';
        echo '</a>';

        // 更新展示次数
        updateImpression($ad['id']);
    }
}

点击跟踪功能

创建track_click.php处理点击统计：

$adId = $_GET['id'] ?? 0;
if ($adId) {
    $query = "UPDATE ads SET click_count = click_count + 1 WHERE id = $adId";
    executeQuery($query);

    // 获取实际广告链接并跳转
    $target = getAdTargetUrl($adId);
    header("Location: $target");
    exit;
}

轮播广告实现

使用JavaScript实现多广告轮播展示：

function getActiveAds() {
    $currentDate = date('Y-m-d H:i:s');
    return fetchAll("SELECT * FROM ads 
                    WHERE is_active = 1 
                    AND start_date <= '$currentDate' 
                    AND end_date >= '$currentDate' 
                    LIMIT 5");
}

前端轮播代码示例：

let currentAd = 0;
const ads = document.querySelectorAll('.ad-item');

setInterval(() => {
    ads[currentAd].classList.remove('active');
    currentAd = (currentAd + 1) % ads.length;
    ads[currentAd].classList.add('active');
}, 5000);

广告权重控制

按权重概率展示不同广告：

function getWeightedAd() {
    $query = "SELECT *, (RAND() * weight) AS sort_order 
              FROM ads 
              WHERE is_active = 1 
              ORDER BY sort_order DESC 
              LIMIT 1";

    return fetchFromDatabase($query);
}

需要在ads表中添加weight字段：

ALTER TABLE ads ADD COLUMN weight INT DEFAULT 10;

第三方广告集成

集成Google AdSense示例：

function showGoogleAd() {
    echo '<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
    <ins class="adsbygoogle"
         style="display:block"
         data-ad-client="ca-pub-YOUR_PUBLISHER_ID"
         data-ad-slot="YOUR_AD_SLOT"
         data-ad-format="auto"
         data-full-width-responsive="true"></ins>
    <script>
         (adsbygoogle = window.adsbygoogle || []).push({});
    </script>';
}

广告效果统计

创建统计报表页面：

function getAdPerformanceReport() {
    return fetchAll("SELECT 
                    id, 
                    title, 
                    impression_count, 
                    click_count,
                    ROUND((click_count/impression_count)*100, 2) AS ctr
                    FROM ads
                    ORDER BY impression_count DESC");
}

广告缓存优化

使用Redis缓存热门广告：

function getCachedAd($position) {
    $redis = new Redis();
    $redis->connect('127.0.0.1', 6379);

    if (!$ad = $redis->get("ad:$position")) {
        $ad = getWeightedAdForPosition($position);
        $redis->setex("ad:$position", 3600, serialize($ad));
    } else {
        $ad = unserialize($ad);
    }

    return $ad;
}

php网站广告实现